Goal
Equip startups with practical tools and knowledge to develop an initial strategy and business model, empowering them to navigate different market dynamics effectively.
Topics covered
- Value Proposition and Customer Segments
- Sales Channels, Customer Relationships, and Revenue Streams
- Key Activities -Resources, and Cost Structure
Program
- Value Proposition: Clinical Effect and Customer Outcome
- Customer Segments: Needs of patients, doctors, hospitals, and payment structures
- Channels: Sales channels, services, training, and support
- Customer Relationships: Long-term engagement, trust, and credibility
- Revenue Streams: Payment models and reimbursement strategies
- Key Activities: R&D, clinical studies, and regulatory compliance
- Key Resources: Intellectual property and expertise
- Cost Structure: Understanding the economic structure of the business
Format
Online
Participants will apply the concepts to their own company and product between sessions, with opportunities for questions and individual follow-up to develop a tailored strategy and business model canvas.
Course Instructors
Frederik Holm Christensen
Frederik Holm Christensen, from the Danish Technological Institute, has 1 year of experience in life sciences and 3 years in business development. He specializes in services and products for the social and health sector, with skills in startups, innovation, and business strategy
Malthe Larsen
Malthe Larsen, from the Danish Technological Institute, has 4 years of experience in business development and specializes in startup advisory. His expertise includes product-market fit analysis, raising capital, user testing, and scouting for potential licensees.
Prerequisites for Joining
Only for startups enrolled in Life Science Academy for Startups.
Participants should have a clear understanding of the product/service they will use to address a specific problem or need.