Goal
Equip participants with advanced tools and knowledge to continuously develop and adapt their company’s strategy and business model to real-world conditions.
Topics covered
- Developing and updating the Business Model Canvas and strategy
- Exploring product/market fit and customer segmentation
- Understanding pricing dynamics and creating revenue and cost projections
Program
- Review and adjust your plan and Business Model Canvas
- Create/update your strategy
- Develop a fully comprehensive Business Model Canvas
- Tools for product/market fit: segmentation, interviews, communication channels, ROI, and customer argumentation
- Introduction to assumption exercises and experimental protocols
- Understanding business models and pricing dynamics in the life science industry
- Create revenue and cost projections for your business
Format
Online
Participants will work on expanding their strategy and Business Model Canvas based on Level 1, with tasks to clarify customer, stakeholder, and economic aspects between sessions. By the end, participants will have a comprehensive market fit overview and revenue and cost projections.
Course Instructor
Rune Rex
Rune Rex, from the Danish Technological Institute, specializes in services and products for the social and health sector, including medical packaging. With over 5 years of experience in life sciences and more than 10 years in business development, his skills include ideation, prototyping, industrial design, startups, customer development, innovation, user experience, business model design, value proposition design, and 3D printing.
Prerequisites for Joining
Only for startups enrolled in Life Science Academy for Startups.
Participants should have completed the Strategy & Business Model Level 1 Training Camp or possess equivalent competence, including a developed initial strategy and Business Model Canvas for their life science product/service.