Goal
This curriculum ensures a comprehensive understanding of market and customer dynamics crucial for life science startups, combining established models and methods, practical workshops with peer-to-peer interaction. Sustainability and its role in relation to customer and market activities will be included in the training camp.
Topics covered
- Key trends and rivers of the life science market landscape
- Develop your market entry strategy: Customer acquisition and retention
- Positioning for a competitive advantage: Pricing strategies and models, health economics
- Relationship management; Identify your target customer and key collaborators, key opinion leaders
- How to build your brand and leveraging digital marketing and social media
Program
- Key trends in life sciences, regulatory impacts, market segmentation, customer personas, PESTEL, SWOT, competitive positioning, brand building, and go-to-market strategy.
- Applying models to your company, peer learning (additional resources may be needed)
Format
Online
The training will be a mix of lectures and workshops.
Course Instructor
Christine Dahlman Jacobsen
Christine, course leader, with over 12 years of experience in life sciences as a co-founder of a biotech company. She has extensive leadership experience and is skilled in business development, marketing, and sales across various industries. She holds a Master’s in Entrepreneurship and a Bachelor’s in Economics. Additional experts may participate in specific segments, with support from the SmiLe team.
Prerequisites for Joining
Only for startups enrolled in Life Science Academy for Startups.
Beneficial if participants have a defined team, an initial business plan, and a clear value proposition, including identified initial markets and customers.